Last updated 19 October 2026
Brand guidelines
The Brickwise logos, colours and type, with plain guidance for partners, press and anyone putting our name beside theirs.
About Brickwise · short
Brickwise makes your property managers AI powered, so you can grow your portfolio without increasing headcount.
About Brickwise · longer
Brickwise makes your property managers AI powered. Alice is the AI that does the hard stuff for you, helping your team grow your portfolio without increasing headcount. She works with the systems you already use, taking care of the day-to-day work while your team stays in control.
Logos
Brickwise has two pieces of artwork: the wordmark, which is our logo, and the B mark, for small square spaces.
Wordmark
Use the wordmark by default. Black on light grounds, white on dark ones. Keep the supplied artwork's colours.
Light wordmark
On plain deep teal or ink backgrounds.
Standalone mark
For app icons, avatars and small square spaces where the wordmark won't fit. It's supplied as a raster on its own white square: keep the square.
brickwise-mark-512.png
PNG · 512 × 512 · On white
brickwise-mark-180.png
PNG · 180 × 180 · On white
Use the wordmark when there's room for it. The mark stands in for it; don't place the two side by side as a lockup.
Using the logo
A few habits keep the logo recognisable. These are guidance, not measured rules: when something isn't covered, ask.
Our partners
Working together for your team
Give it room
Keep surrounding text and graphics outside the dashed clear-space boundary shown here. Leave the height of the wordmark on every side as a guide.
100%
60%
Scale proportionally
The same artwork at 100% and 60%: width and height change together. Drag a corner handle with proportions locked; never stretch one dimension.
Choose clear contrast
Use plain dark or very light backgrounds with strong contrast. No red blocks or photography behind the logo.
Please don't
Each example below uses the real artwork, altered the way it shouldn't be.
Don't: Stretched or squashed
Don't: Recoloured
Don't: Rotated
Don't: Effects such as shadows or glows
Don't: Cropped or partly hidden
Don't: On a ground it can't be read against
Co-branding
When Brickwise appears beside another company, both logos should feel equal and distinct. These examples use a placeholder name; they aren't official lockups.
Partner name
Do: Similar optical size, aligned on a shared centre line, with a thin divider and generous space between.
Partner name
Don't: Crowded together, mismatched in size, or merged into one new logo.
Being able to download our logo doesn't mean Brickwise endorses a product, service or partnership. Before using it to suggest a relationship with us, or for anything unusual, please contact us.
Colours
Cream, ink and Brickwise red carry the brand. Deep teal gives it depth. Values come straight from our live design system.
Brickwise red
The brand colour. Accents and marketing art, not logo backgrounds.
#B5382F
RGB 181, 56, 47
Ink
Text and primary buttons. Use logo artwork as supplied in black or white.
#1E1518
RGB 30, 21, 24
Cream
The page. Our default background, warmer than white.
#FBFAF5
RGB 251, 250, 245
Deep teal
Dark bands, closing sections and the footer.
#002630
RGB 0, 38, 48
Gradients
For large coloured panels and quote cards, usually with a fine film grain. One gradient per view.
Red
#A81616 → #A35309
Teal
#002630 → #0B5A5E
Deep teal
#00253A → #002630
Ink
#4A2D35 → #1E1518
Sand
#EFE1CF → #E5D1BB
Text on colour
Ratios are calculated from the values above using WCAG 2 contrast. AA asks for 4.5:1 for normal text and 3:1 for large text.
Aa
Ink on Cream
17.09:1 · Passes AA for all text
Aa
White on Deep teal
15.91:1 · Passes AA for all text
Aa
White on Brickwise red
5.88:1 · Passes AA for all text
Aa
Brickwise red on Cream
5.63:1 · Passes AA for all text
These pairings are for text. For logos, use the black artwork on very light backgrounds and the white artwork on dark backgrounds.
Typography
Two families do nearly all the work. We don't distribute font files; get licensed copies from their publishers. Where they aren't available, a clean system sans-serif is fine.
Headings
Google Sans Flex
Medium weight, set slightly tight. Headlines, titles and large statements.
Built for the work behind every home.
Body
Inter
Regular for reading, semibold for emphasis and buttons. Paragraphs and interface text.
Alice handles the work behind every home, giving property teams more time to focus on the people who need them.
Supporting
JetBrains Mono
Short labels and small details only, used sparingly. Never for paragraphs.
MAINTENANCE · 24/7
Writing
Calm, practical and specific. We write the way a capable colleague talks: short sentences, real tasks, no hype.
Do
Brickwise
Do: The company. One word, capital B only.
Alice
Do: Our AI agent, the one who answers the calls and chases the jobs. Alice works for Brickwise; she isn't the company.
Alice books the vendor and chases every job to sign-off.
Do: Plain, specific and active. Say what happens.
Don't
BrickWise, Brick Wise, BRICKWISE
Don't: Don't change the spelling or capitalisation.
Revolutionary AI that transforms property management forever.
Don't: Skip hype and claims we haven't made.
Hype language and emojis
Don't: No inflated promises, breathless slogans or decorative emojis. Keep the tone clear and grounded.
Questions and approvals
Need a format we don't list, or using our name somewhere unusual?
Ask first and we'll help. That includes partnership announcements and anything suggesting endorsement.
Version of 19 October 2026. Check back here for the latest files.