Official Terms and Conditions
The promoter of this competition is Brickwise Labs Ltd, a company incorporated in England and Wales ("Brickwise", "we", "our" or "us").
By submitting an entry, each entrant confirms that they have read, understood and agreed to be bound by these Terms and Conditions.
The competition is open to natural persons who:
a. are at least 18 years old on the date of entry;
b. have legal capacity to enter into a binding agreement under the laws applicable to them;
c. are legally resident in an eligible jurisdiction; and
d. comply with these Terms and Conditions.
Subject to the exclusions below, entries are accepted from residents of:
a. the United Kingdom;
b. the United States of America, excluding Florida and New York; and
c. other countries and territories in which participation and operation of the competition are lawful without requiring Brickwise to register, file, obtain a licence, post a bond or security, appoint a local representative or obtain prior regulatory approval.
Residents of the following jurisdictions are expressly excluded:
a. Florida, United States;
b. New York, United States;
c. Quebec, Canada;
d. any country, territory or jurisdiction subject to comprehensive sanctions applicable to Brickwise;
e. any jurisdiction in which participation is prohibited by applicable law; and
f. any jurisdiction in which operating or promoting the competition would require Brickwise to undertake registration, filing, bonding, licensing, approval or similar regulatory requirements that Brickwise has not completed.
Brickwise may restrict or reject entries from any jurisdiction where Brickwise reasonably determines that accepting the entry or awarding the prize would expose Brickwise to legal, regulatory, sanctions, tax or administrative requirements that it has not agreed to undertake.
The competition is not open to:
a. employees, officers or directors of Brickwise;
b. contractors, consultants or professional advisers directly involved in designing, administering or judging the competition;
c. members of the immediate family or household of any person described above; or
d. companies, partnerships, associations or other legal entities.
Each entry must be submitted by one individual. Joint and team entries are not permitted.
Before awarding any prize, Brickwise may require satisfactory evidence of the entrant's identity, age, country and state or province of residence, eligibility, authorship and compliance with these Terms.
Failure to provide the requested evidence within the period specified by Brickwise may result in disqualification.
The competition will open and close on the dates and at the times specified in the official competition announcement.
Unless otherwise stated, all stated times refer to London time.
Entries received outside the Competition Period may be disregarded.
Brickwise is not obliged to make a naming decision, complete a rebrand or announce an outcome within any particular period after the competition closes.
Entrants may submit one or more proposed names through the official entry method specified by Brickwise.
No purchase, payment or other financial contribution is required to enter.
Each submission must include any information identified as mandatory in the entry form or official competition announcement.
Brickwise may impose reasonable technical limits on the number, length, format or frequency of entries where necessary to prevent abuse or maintain the effective administration of the competition.
Submission of an entry does not create any right or expectation that the entry will:
a. be reviewed individually;
b. be acknowledged;
c. be shortlisted;
d. be adopted;
e. result in a prize; or
f. prevent Brickwise from considering or using the same or a similar name obtained independently.
Each entry must originate from the entrant's own human creative work.
Names generated wholly or substantially by an artificial intelligence system, generative artificial intelligence service, automated naming tool or similar technology are not eligible.
This includes names generated wholly or substantially using systems such as ChatGPT, Claude, Gemini or comparable services.
An entrant may use ordinary non-generative tools for spelling, dictionary research, domain searches, trademark searches or administrative purposes, provided the proposed name itself originated from the entrant's own human creative work.
Brickwise may request a reasonable explanation of how an entry was developed and may disqualify an entry where Brickwise reasonably believes that:
a. the name was generated wholly or substantially using artificial intelligence or an automated naming tool;
b. the entrant did not originate the entry;
c. the entrant has provided false or misleading information; or
d. the entrant cannot provide reasonable evidence of compliance.
Brickwise is not required to prove conclusively that artificial intelligence was used before disqualifying an entry, provided its decision is made reasonably and in good faith on the information available.
Entries must not:
a. infringe any trademark, copyright, passing-off right, privacy right or other right belonging to another person;
b. contain unlawful, defamatory, discriminatory, threatening, obscene or materially offensive content;
c. falsely suggest an association with another company, person, product or organisation;
d. impersonate another person;
e. include confidential information belonging to another person;
f. be submitted through automated, bulk or manipulative means; or
g. otherwise breach applicable law or these Terms.
The submission or acceptance of an entry does not mean that Brickwise has determined that the proposed name is legally available, registrable as a trademark, capable of domain registration or commercially suitable.
Brickwise may undertake its own legal, trademark, linguistic, cultural, domain, reputational and commercial checks before adopting any name.
Before launching this competition, Brickwise had already conceived, received, developed and actively considered multiple potential names through internal work and suggestions from independent third parties.
Those existing candidates may continue to be considered during and after the competition.
The purpose of the competition is to broaden Brickwise's naming process by inviting additional public suggestions. It is not a commitment to adopt a public submission.
Nothing in the competition obliges Brickwise to:
a. adopt any submitted entry;
b. adopt any new name;
c. discontinue the Brickwise name;
d. complete a rebrand;
e. select or announce a winner;
f. announce a replacement name; or
g. award a prize unless every applicable condition in these Terms has been satisfied.
Brickwise may retain Brickwise, adopt a name that was under consideration before the competition, adopt another independently developed name or decide not to rebrand.
Eligible submissions may be assessed alongside names that Brickwise:
a. developed internally;
b. received before the Competition Period;
c. received from third parties outside the competition;
d. develops or receives during or after the Competition Period; or
e. identifies through any other lawful source.
Submitted names may be assessed by Brickwise or by judges appointed by Brickwise against factors that may include:
a. distinctiveness;
b. relevance to Brickwise's products, services, positioning and long-term strategy;
c. memorability and ease of pronunciation;
d. suitability for use in the United Kingdom, the United States and other relevant markets;
e. trademark and other legal availability;
f. domain name and social-media availability;
g. linguistic, cultural and reputational suitability;
h. scalability across products, services, customer groups and geographic markets; and
i. any other legitimate commercial or branding consideration reasonably relevant to Brickwise.
These factors are not necessarily listed in order of importance and may be weighted differently.
Brickwise may, acting reasonably and in good faith:
a. adopt an eligible submitted name;
b. adopt a submitted name with minor spelling, styling, grammatical or presentational modifications;
c. decide that a submission materially contributed to an adopted name;
d. combine concepts from more than one submission;
e. adopt a name developed internally;
f. adopt a name received independently from a third party;
g. adopt a name obtained from another lawful source;
h. retain its existing brand;
i. delay or abandon the rebrand; or
j. determine that no submitted entry is suitable.
Brickwise's decision regarding brand selection, eligibility and whether a submitted entry qualifies for the prize is final, subject to any rights that cannot lawfully be excluded.
No appeal or correspondence concerning the commercial merits of the decision will be required.
For the purposes of these Terms, a submitted name is "adopted" only where Brickwise makes a final decision to use that submitted name, or a qualifying minor modification of it, publicly as Brickwise's principal trading or customer-facing brand.
The following do not, by themselves, constitute adoption:
a. internal discussion or inclusion on a shortlist;
b. customer or market testing;
c. checking or acquiring a domain name;
d. trademark searches or applications;
e. company-name searches or filings;
f. preparation of designs, logos, marketing materials or launch plans;
g. confidential or limited pilot use;
h. use of a name for an individual product, feature, project or campaign rather than as Brickwise's principal brand; or
i. preparatory or protective activity undertaken without a final public rebranding decision.
Brickwise will determine the timing and manner of implementing any rebrand in its reasonable commercial judgement.
The advertised prize will be awarded only if Brickwise:
a. adopts an eligible name submitted through the competition as its principal brand;
b. determines that an identifiable eligible entrant is responsible for the adopted submission;
c. verifies that the entrant complied with these Terms;
d. receives any intellectual-property assignment and other documentation reasonably required under these Terms; and
e. is legally permitted to make the payment to the entrant.
If Brickwise instead:
a. retains the Brickwise brand;
b. adopts a name developed or received before the competition;
c. adopts a name independently developed or received outside the competition;
d. adopts a name that is not attributable to an eligible competition submission;
e. decides that no submitted entry is suitable;
f. does not complete a rebrand; or
g. cannot lawfully award the prize to the relevant entrant,
no entrant will be entitled to the prize solely by reason of having participated.
The absence of a winning entry or prize will not constitute:
a. cancellation of the competition;
b. breach of these Terms;
c. confirmation that the competition was not genuine; or
d. grounds for compensation, reimbursement or damages.
Brickwise is not required to select a submitted name merely because a competition was conducted or because entries were received.
Where two or more entrants submit identical or materially similar names, Brickwise may determine, acting reasonably and in good faith:
a. whether any entry was received first;
b. whether one entry materially differs from the others;
c. whether an entrant independently originated the name;
d. whether the adopted name is attributable to any particular submission; and
e. whether one entrant, multiple entrants or no entrant qualifies for the prize.
Unless Brickwise expressly decides otherwise, only one prize will be available.
Where Brickwise concludes that the adopted name resulted materially from more than one eligible submission, Brickwise may divide the stated prize between the qualifying entrants in proportions determined reasonably by Brickwise. The total prize value will not increase.
Minor modifications made by Brickwise to spelling, capitalisation, punctuation, spacing, styling, suffixes, prefixes or descriptive wording will not necessarily prevent an otherwise qualifying entry from being treated as adopted.
However, an entrant will not qualify merely because their entry shares a common word, descriptive concept, linguistic root or general theme with the name ultimately adopted.
Unless the official competition announcement states a specific fixed maximum amount, "One Year's Rent" means a single cash payment calculated as twelve times the United Kingdom average monthly private rent published by the Office for National Statistics for the most recent available reference period before the competition closes.
Brickwise may state a fixed maximum prize value in the official competition announcement. Where a maximum is stated, the prize will not exceed that amount.
The prize is not calculated by reference to:
a. the winner's actual rent;
b. the winner's mortgage payments;
c. the location, size or value of the winner's home; or
d. any rent increase occurring after the applicable reference period.
The prize does not include:
a. rental deposits;
b. council tax or equivalent local taxes;
c. utilities;
d. service charges;
e. insurance;
f. moving costs;
g. mortgage payments;
h. furnishing costs; or
i. any other housing-related expense.
The prize will:
a. be paid as a single cash payment;
b. be denominated and paid in pounds sterling;
c. normally be paid by bank transfer; and
d. not be increased to compensate for currency conversion, transfer charges, bank charges, taxes or fluctuations in exchange rates.
The entrant is responsible for providing an account that Brickwise can lawfully and reasonably pay.
Brickwise may contact a potential winner using the contact details supplied with the entry.
The potential winner may be required to provide, within 30 days of Brickwise's request:
a. proof of identity;
b. proof of age;
c. proof of eligible residence;
d. information reasonably required for sanctions, fraud, tax or legal checks;
e. confirmation of the origin and development of the entry;
f. signed intellectual-property documentation; and
g. valid payment details.
Brickwise may extend this period in its discretion.
A potential winner will not become entitled to the prize until Brickwise has completed its verification and confirmed the award in writing.
If the potential winner:
a. cannot be contacted after reasonable efforts;
b. does not respond within the specified period;
c. fails eligibility or verification checks;
d. refuses to provide required documentation;
e. is legally prohibited from receiving the prize; or
f. otherwise breaches these Terms,
Brickwise may disqualify that person and determine that no prize will be awarded.
Brickwise is not obliged to select an alternative winner.
Subject to successful verification and completion of any required documentation, Brickwise expects to pay the prize within 60 days.
A qualifying winner may decline the prize.
If the winner declines the prize, Brickwise is not required to:
a. pay the prize to another person;
b. donate the prize;
c. select another entry; or
d. provide any substitute benefit.
A winner may request not to be publicly identified.
Subject to applicable law and any disclosure Brickwise is legally required to make, Brickwise will respect a reasonable request for anonymity.
Where anonymity is requested, Brickwise may state publicly that:
a. a winning entry was selected;
b. the winner requested anonymity;
c. the prize was accepted or declined; and
d. any other non-identifying information Brickwise reasonably considers appropriate.
Brickwise may request the winner's identity and personal information privately for verification, payment, tax, regulatory and record-keeping purposes even where the winner elects to remain anonymous publicly.
Brickwise may announce:
a. the selected name;
b. the identity of a winner who has consented to being identified;
c. that a winner requested anonymity;
d. that no eligible submitted name was adopted;
e. that Brickwise retained an existing name or selected an independently developed name; or
f. that the naming process remains ongoing.
Brickwise is not obliged to announce a winner where no eligible submitted name is adopted.
Brickwise is not obliged to provide detailed reasons, judging records, internal discussions, legal advice, scoring information or confidential commercial information concerning its decision.
Brickwise may publish a general explanation of the outcome but is under no contractual obligation to do so.
By submitting an entry, each entrant grants Brickwise a worldwide, non-exclusive, royalty-free licence during the competition and evaluation process to:
a. receive, store and review the entry;
b. reproduce it internally;
c. conduct legal, trademark, linguistic, domain, market and commercial checks;
d. share it confidentially with employees, advisers, contractors, investors, customers, research participants and potential commercial partners for evaluation purposes; and
e. create internal variations for assessment.
This evaluation licence does not by itself make Brickwise liable to pay compensation.
If Brickwise determines that it wishes to adopt an eligible submitted entry, the relevant entrant agrees, as a condition of receiving the prize, to:
a. assign to Brickwise, with full title guarantee, all intellectual-property rights and other rights capable of assignment in the submitted entry and any associated material;
b. waive, to the extent permitted by law, any moral rights or similar rights;
c. execute any further documents reasonably requested by Brickwise;
d. assist reasonably with trademark, domain, company-name and other registration processes; and
e. confirm that no rights have previously been assigned, licensed or granted to another person.
The prize constitutes the full consideration payable for the adopted submission and associated assignment.
No additional royalty, licence fee, revenue share, equity interest or other compensation will be payable.
To the extent any relevant right cannot legally be assigned, the entrant agrees to grant Brickwise an exclusive, perpetual, irrevocable, worldwide, transferable, sublicensable and royalty-free licence to use, register, reproduce, modify and exploit that right for any lawful commercial purpose.
Brickwise may independently conceive, receive, develop, evaluate, register or adopt names and branding that are identical or similar to a submitted entry.
An entrant will not acquire a claim against Brickwise merely because:
a. Brickwise had previously considered the same or a similar name;
b. another person independently submitted the same or a similar name;
c. Brickwise later develops or receives the same or a similar name independently;
d. the adopted name uses a common word, idea, prefix, suffix, linguistic construction or industry reference also present in the entry; or
e. the entrant believes that their submission influenced a name where Brickwise reasonably determines that it did not materially do so.
Brickwise may retain records showing when existing candidate names were conceived, received or considered. Brickwise is not required to disclose those records publicly except where legally required.
Brickwise may disqualify an entry or entrant where it reasonably believes that the entrant:
a. breached these Terms;
b. was not eligible;
c. used artificial intelligence or an automated naming tool contrary to Clause 6;
d. submitted material they did not originate or control;
e. infringed another person's rights;
f. provided false, incomplete or misleading information;
g. manipulated or attempted to manipulate the entry or selection process;
h. used automated or bulk submission methods;
i. engaged in fraud, abuse, harassment or unlawful conduct;
j. attempted to interfere with Brickwise's systems or other entrants; or
k. engaged in conduct connected with the competition that would reasonably expose Brickwise to material legal, regulatory, safety or reputational harm.
Any decision under this clause will be made reasonably and in good faith based on the information available to Brickwise.
The winner is solely responsible for:
a. any income tax, gift tax, reporting obligation or other tax arising from the prize;
b. obtaining independent tax advice;
c. currency conversion;
d. bank or transfer fees charged to the recipient; and
e. any personal costs associated with accepting or using the prize.
Brickwise may deduct or withhold amounts where required by applicable law.
Brickwise will process personal information collected through the competition for purposes including:
a. administering entries;
b. communicating with entrants;
c. assessing submissions;
d. verifying eligibility and compliance;
e. preventing fraud and misuse;
f. awarding and paying any prize;
g. protecting or enforcing legal rights; and
h. complying with legal, tax and regulatory obligations.
Personal information will be processed in accordance with Brickwise's applicable privacy notice.
Entry into the competition does not constitute consent to receive unrelated marketing communications. Any marketing consent must be obtained separately where required.
Brickwise may share relevant information with service providers, professional advisers, judges, payment providers and regulatory or governmental authorities where reasonably necessary.
Where information is transferred internationally, Brickwise will apply any protections required by applicable data-protection law.
Brickwise is not responsible for entries that are:
a. lost, delayed, corrupted, incomplete or misdirected;
b. not received because of technical or communications failures;
c. submitted through an unofficial method;
d. affected by platform outages, filtering or internet disruption; or
e. otherwise incapable of being processed for reasons outside Brickwise's reasonable control.
Proof of sending does not constitute proof of receipt.
Brickwise may take reasonable steps to address technical errors but does not guarantee that every technical problem can be corrected.
Brickwise may amend, suspend, extend, shorten or withdraw the competition where reasonably necessary because of:
a. legal or regulatory requirements;
b. fraud, abuse or attempted manipulation;
c. technical failure;
d. security concerns;
e. events outside Brickwise's reasonable control;
f. material operational or commercial circumstances; or
g. any issue affecting the fairness, integrity or lawful administration of the competition.
Brickwise will not materially disadvantage entrants without reasonable justification.
Where reasonably practicable, material changes will be communicated through the same channel used to announce the competition.
No amendment or withdrawal will create an obligation to award a prize unless the conditions for awarding the prize were already fully satisfied before the relevant event.
To the fullest extent permitted by applicable law, Brickwise will not be liable for:
a. an entrant's costs of preparing or submitting an entry;
b. disappointment, lost opportunity or loss of anticipated publicity;
c. a decision not to adopt a submitted name;
d. a decision not to complete a rebrand;
e. technical failures or entries not received;
f. indirect or consequential loss; or
g. use of the prize after it has been paid.
Nothing in these Terms excludes or limits liability for:
a. death or personal injury caused by negligence;
b. fraud or fraudulent misrepresentation; or
c. any liability that cannot lawfully be excluded or limited.
Nothing in these Terms removes any mandatory consumer right that applies to an entrant and cannot lawfully be excluded by contract.
If any provision of these Terms is found to be invalid, unlawful or unenforceable, that provision will be treated as modified to the minimum extent necessary or, if modification is not possible, severed.
The remaining provisions will continue in effect.
A delay or failure by Brickwise to enforce any provision does not waive Brickwise's right to enforce that provision later.
These Terms and the competition are governed by the laws of England and Wales.
The courts of England and Wales will have non-exclusive jurisdiction over disputes arising from the competition or these Terms.
Nothing in this clause deprives an entrant of any mandatory legal rights or jurisdictional protections that cannot lawfully be excluded under the laws applicable to that entrant.