You're Losing Tenancies While Your Competitors Are Booking Viewings
It's Tuesday evening, 7:30 PM. Someone sees your property listing on Rightmove. They're interested. They call your agency. Nobody answers. They try another agent. Someone picks up. They book a viewing for tomorrow.
You just lost a potential tenancy because you weren't available at 7:30 PM.
This happens dozens of times per week in every letting agency. Prospects call outside office hours. They text on weekends. They email late at night. Most agencies miss these inquiries or respond too slowly. By the time they follow up, prospects have already moved on.
The letting business doesn't stop at 5 PM. But your team does. That gap is costing you tenancies, commissions, and market share.
Brickwise is residential lettings software built for how the business actually works: prospects inquire 24/7, and they choose agents who respond immediately.
What Is Brickwise Residential Lettings Software?
Brickwise is an AI assistant purpose-built for letting agents and property professionals. It handles prospect communication, viewing coordination, tenant inquiries, and maintenance requests across every channel your clients use: phone calls, WhatsApp, SMS, and email.
Think of it as your most responsive team member: one who never sleeps, never misses a call, and never forgets to follow up.
Here's what makes Brickwise different from traditional residential lettings software:
Most platforms are databases: They store property listings, track tenancies, and manage documents. But they don't communicate with prospects or tenants. That's still your job.
Brickwise is conversational: It answers calls, responds to texts, qualifies prospects, books viewings, and handles routine tenant questions. It does the communication work your team normally does.
Key capabilities:
- Voice-first design: Prospects call and speak naturally to an AI that understands property terminology
- Multi-channel coverage: Phone, WhatsApp, SMS, and email all handled simultaneously
- Instant qualification: Pre-screens prospects before they take up your time
- Viewing automation: Books appointments directly into your calendar
- CRM integration: Syncs with Arthur, Reapit, and other letting platforms
According to the National Association of Estate Agents, 78% of letting inquiries now happen outside traditional office hours. If you're only capturing the 22% that come in from 9 to 5, you're missing most of your market.
How Brickwise Handles Your Letting Agency's Daily Tasks
Prospect Qualification & Lead Management
Every letting agent knows this frustration: your phone rings constantly with inquiries. Some are serious. Many aren't. Some can afford your properties. Others can't. Some are ready to move now. Others are "just looking."
Sorting through this takes hours. And if you're too slow qualifying leads, the good ones go elsewhere.
Brickwise qualifies every inquiry automatically and instantly.
Qualification process includes:
- Budget verification: Can they afford the rent?
- Timeline assessment: When do they need to move?
- Household composition: How many people? Any pets?
- Employment status: Are they employed? Self-employed? Students?
- Current housing situation: Why are they moving?
- Urgency level: How motivated are they?
Prospects who meet your criteria get flagged as priority leads and routed to your team. Those who don't fit get polite explanations about why the property isn't suitable. Your agents only spend time with qualified prospects.
Research from InsideSales.com shows that 35-50% of sales go to the vendor who responds first. In competitive letting markets, the fastest agent wins the tenancy.
Viewing Coordination & Scheduling
Coordinating property viewings is tedious work. Check availability. Check the prospect's schedule. Book a time. Send confirmations. Send reminders. Deal with cancellations. Reschedule.
Multiply that by 20 viewings per week, and you've got someone's full-time job.
Brickwise handles the entire viewing coordination process.
Viewing automation includes:
- Checking property availability in real-time
- Matching prospect availability with your calendar
- Booking confirmed viewings automatically
- Sending confirmations via SMS and WhatsApp
- Sending reminders 24 hours and 1 hour before viewings
- Handling reschedule requests
- Collecting no-show data to improve your processes
- Following up after viewings to gauge interest
One London agency using Brickwise reported a 40% increase in viewing bookings simply by being available when prospects wanted to schedule, not just during office hours.
Tenant Communication & Support
You've let the property. Now comes ongoing tenant management: answering questions, handling maintenance requests, coordinating repairs, managing renewals.
Most residential lettings software stores this information. Brickwise handles the communication.
Tenant support includes:
- Answering routine questions (bin days, parking rules, contract terms)
- Taking maintenance requests and assessing urgency
- Providing status updates on ongoing repairs
- Handling rent payment queries
- Coordinating property inspections and access
- Managing lease renewal conversations
- Escalating complex issues to your team
J Turner Research found that 83% of tenants prefer messaging over phone calls for routine matters. Brickwise works across their preferred channels while keeping your team in the loop.
Maintenance Triage & Coordination
It's 10 PM on Saturday. A tenant reports a leak. Is it a burst pipe requiring immediate attention? Or a dripping tap that can wait until Monday?
If you answer every after-hours call, you never get a break. If you don't answer, you risk genuine emergencies escalating into expensive damage.
Brickwise triages maintenance intelligently.
Maintenance handling includes:
- Taking initial reports across all channels
- Asking diagnostic questions (severity, location, duration)
- Collecting photos or videos when helpful
- Identifying genuine emergencies using logic you define
- Triggering emergency protocols for urgent issues
- Scheduling non-urgent repairs during business hours
- Logging everything in your system with full context
- Sending status updates to tenants automatically
AppFolio research shows that maintenance coordination consumes 30% of property management time. Brickwise automates the communication layer, freeing your team for work that requires hands-on attention.
Landlord Updates & Reporting
Your landlords want updates. How's the letting process going? Has the property been viewed? Any offers? What's happening with that maintenance issue?
Traditional residential lettings software makes you manually compile this information and send updates. Brickwise keeps landlords informed automatically.
Landlord communication includes:
- Automated updates on viewing activity
- Notifications when offers are received
- Status reports on maintenance requests
- Occupancy confirmations and lease renewals
- Financial summaries (when integrated with your accounting system)
- Answering routine landlord questions
Better landlord communication means better retention. Happy landlords bring you more properties. More properties mean more lettings and more revenue.
Why Letting Agents Choose Brickwise Over Traditional Software
It Captures Out-of-Hours Inquiries
Traditional residential lettings software sits idle when your office closes. Brickwise works around the clock.
A prospect calls at 8 PM? Brickwise answers. Someone texts on Sunday morning? Brickwise responds. An email arrives at midnight? Brickwise processes it.
According to the National Association of Estate Agents, 78% of letting inquiries happen outside office hours. Most agencies lose these leads. You capture them.
It Integrates With Your Existing Platforms
You probably already use letting software you like: Arthur Online, Reapit, Alto, PropertyMe, or others. Brickwise doesn't replace these systems. It connects to them.
Integration capabilities:
- Syncs property listings and availability in real-time
- Updates viewing schedules automatically
- Logs all prospect conversations and tenant interactions
- Tracks maintenance requests through to completion
- Pushes qualified leads into your pipeline
- Maintains one source of truth across platforms
No duplicate data entry. No information lost between systems. Everything synced automatically.
It Scales With Your Agency
Managing 50 properties? Brickwise handles it. Grow to 500? Same system, same efficiency, no need to hire additional admin staff just to answer phones and book viewings.
Traditional approaches require adding headcount as inquiry volume grows. Brickwise handles increased volume without linear cost increases.
It Sounds Like Your Agency
Generic chatbots sound robotic. Call center services sound like call centers. Brickwise sounds like your agency because you train it to use your voice, your terminology, and your approach.
Customization includes:
- Your greeting and brand personality
- Property-specific details for each listing
- Local market knowledge and terminology
- Your policies and procedures
- Escalation protocols unique to your business
When prospects interact with Brickwise, they're getting your agency's service standards, not a generic bot experience.
It Reduces Staff Burnout
Letting agents don't burn out from showing properties or negotiating deals. They burn out from answering the same questions 50 times a day. From playing phone tag. From coordinating viewings at all hours. From being constantly interrupted.
Brickwise handles the repetitive communication work. Your team focuses on relationship-building, negotiation, property marketing, and growing your business.
Research from the Institute of Real Estate Management shows that administrative tasks consume 45% of property professionals' time. Brickwise reclaims much of that time.
Real Results From Letting Agencies Using Brickwise
Week One
Your phone stops ringing constantly. Staff report fewer interruptions and more time for productive work. Evening and weekend inquiries that prev...