We Managed 130 Properties. Then We Built the AI to Do It.
Property management is broken. It is not a technology problem, it is a human bandwidth problem. One property manager can only answer so many calls, reply to so many emails, chase so many contractors.
We know this because we lived it. Before writing a single line of code, the Brickwise founders ran a property management firm overseeing 130 properties. We felt the 11pm maintenance calls, the contractor no-shows, the tenant frustration.
So we built the solution we desperately needed: an AI property manager that works 24/7, speaks to tenants, coordinates contractors, and resolves issues without a single human in the loop.
$3M+
Total Raised
Secured within the first 6 months of operation, backed by Y Combinator
$1M+
Enterprise Contract
Single committed ARR enterprise deal in the pipeline, signed within months of launch
24/7
AI Availability
Zero downtime. Tenants get answered at 2am the same as 2pm, every single day
Global
Clients Worldwide
Customers from San Francisco to Dubai. London-headquartered, globally deployed
Origin Story
Built From the Inside of the Problem
Most proptech companies are built by technologists who have never managed a property. Brickwise is different. Our founding team did not theorize about the problem, we were inside it, managing a real portfolio of 130 properties, fielding real tenant complaints, chasing real contractors who did not show up.
We saw firsthand why the economics of property management are so brutal. On average, one property manager is needed for every 120 properties. That is not a quirk, it is the ceiling on every firm's growth. You cannot scale without adding headcount. And headcount means cost, which means you are eating into the one reason landlords got into property in the first place: profit.
The existing model forces landlords into a painful binary: either pay a property manager 10% of your monthly rent (before mortgages, taxes, and repairs), or manage everything yourself. The result? 50% of landlords opt out of professional management entirely, not because they want to, but because the cost makes no financial sense.
This is the problem Brickwise was created to solve. Not with another dashboard or ticketing system, but with a genuine AI agent that does the work: answers calls, understands issues, contacts contractors in parallel, and follows up until the problem is resolved.
We are not making property management slightly more efficient. We are making the unit economics of property management fundamentally different.
“The beauty of AI is its ability to speak to many people at the same time. As soon as our agent picks up an issue, it contacts dozens of contractors simultaneously, something no human team can ever replicate.”
Ismail Jeilani
Co-Founder and CEO
The Problem We Solve
A $91 Billion Staffing Bill That Does Not Have to Exist
Property management firms across the US and Europe spend $91 billion per year on salaries, $56 billion in the US alone, $35 billion in Europe. Every one of those dollars exists because one human can only handle so many problems at once. Brickwise changes that calculus permanently.
Problem 01
The Maintenance Black Hole
Every maintenance issue triggers a chain reaction: tenant calls, property manager triages, contractor is contacted, contractor does not respond, follow-up is manual, tenant is frustrated, issue lingers. Brickwise collapses this entire chain into a single AI-handled flow, from first contact to resolution.
Problem 02
The Bandwidth Ceiling
One person can manage roughly 120 properties. That is not a staffing choice, it is a physical limit. Every landlord who wants to scale hits this wall and has only two options: hire more people or stop growing. Brickwise removes the ceiling entirely by replacing the bottleneck with AI.
Problem 03
The 10% Tax on Landlords
Standard property management fees consume 10% of monthly rent, before mortgage payments, tax obligations, or repair costs. For many landlords, this makes professional management economically irrational. Brickwise delivers the same (often better) service at a fraction of the cost, restoring margin to property owners.
The Founders
Ex-Google Engineers Who Actually Managed Properties
Brickwise was not founded in a vacuum. Every member of the leadership team brings either deep technical pedigree at the scale of Google, or direct operational experience in property and real estate markets.
Ismail Jeilani
Co-Founder and CEO
A serial founder with an obsession for solving hard operational problems. Ismail previously built LiveLink AI, an AI video editing platform that scaled to processing 150,000 videos per month for over 1,000 customers, raising $3M in the process. He also built a proprietary trading firm to $500K ARR.
Ismail ran his own property management portfolio overseeing 130 properties, giving him rare first-hand insight into the operational chaos that Brickwise now automates. Earlier in his career, he was backed by Google for Startups and founded edtech platform Scoodle.
Elias Kassell
Co-Founder and CTO
One of the most accomplished engineers on the London startup scene. Elias was an early engineer at Dataform (YC W18), a data governance platform that was acquired by Google. As a senior engineer at Google for five years, he was a core member of the team that grew Dataform's revenue from $50K ARR to over $100M.
Elias brings the rare combination of GKE infrastructure expertise, enterprise-scale data governance experience, and an MBA from Imperial College London. He is the systems thinker behind Brickwise's AI reliability and enterprise-grade architecture.
Gregory Janik
Co-Founder and Engineering Lead
Gregory brings a track record of scaling engineering teams and consumer platforms across Europe. He previously led engineering at Knowunity (backed by XAnge) and Vitt (backed by Speedinvest), two of Europe's most promising fintech and consumer startups.
His experience spans both B2C product development and fintech infrastructure that demands zero-failure reliability, making him the ideal engineer to build an AI agent that property managers and landlords can bet their businesses on.
Our Mission
To Automate the Entire Property Lifecycle
We started with maintenance, the most labour-intensive, time-consuming, and emotionally draining part of property management. But that is just the beginning.
The endgame is a world where a single landlord can manage thousands of properties with the same quality of service that today requires hundreds of employees. Where property management firms can compete on strategy and relationships, not on who can hire the most coordinators. Where the economics of real estate finally make sense for everyone.
Brickwise is the infrastructure layer that makes that world possible. We are not a software tool bolted onto existing operations. We are the operation.
240K
Property management firms in the US alone
$91B
Spent annually on salaries across US and Europe
50%
Of landlords self-manage due to cost
How It Works
From Tenant Problem to Resolved, Without a Human Touch
Brickwise operates as a fully autonomous property manager. Tenants interact with it the same way they would interact with a human: via phone, WhatsApp, or email. The AI handles everything from there.
Tenant Contacts AI
Tenants call or message a dedicated phone number and email, available 24/7. The AI responds in real time with a human-like tone, gathering issue details and assessing severity on the spot.
Issue Understood and Triaged
Unlike simple ticketing bots, Brickwise actually understands the problem. For many common issues, a dripping tap, a tripped fuse, a stuck lock, the AI suggests and guides the tenant through a fix immediately. No contractor needed.
Contractors Contacted in Parallel
When a physical visit is required, Brickwise simultaneously contacts dozens of contractors, both your preferred vendors and new ones, at the same time. No phone tag. No waiting for one contractor to respond before trying the next.
Resolution Confirmed
Brickwise follows up proactively at every stage: confirming contractor arrival, checking issue resolution with the tenant, and keeping a full audit trail. So you always know the status of every property, every issue, in real time.
The Market
The Largest Untapped AI Opportunity in Real Estate
Property management is one of the last major industries where operations are still fundamentally human-constrained. The numbers are staggering and largely invisible to most of the tech world.
In the US alone, 240,000 property management firms collectively spend approximately $56 billion annually on salaries just to manage properties. Across Europe, a further 214,000 firms add another $35 billion to that bill. This is not overhead, it is the entire business model.
Brickwise is not competing for a slice of the software-as-a-service market. It is replacing a workforce-as-a-service model, and doing it at a fraction of the cost, with better availability and zero sick days.
Within six months of founding, we closed customers across three continents and built a pipeline that includes a single enterprise contract worth over $1M in committed ARR. The demand is not just real, it is urgent.
| Property mgmt firms in the US | 240,000 |
| Annual salary spend in the US | $56B |
| Property mgmt firms in Europe | 214,000 |
| Annual salary spend in Europe | $35B |
| Avg. management fee charged to landlords | 10% per month |
| Landlords who self-manage | ~50% |
| Max properties per manager | ~120 |
| Brickwise enterprise pipeline | over $1M cARR |
Ready to see it in action?
Your Portfolio Does Not Sleep. Neither Does Brickwise.
Whether you manage 10 units or 10,000, Brickwise scales without adding headcount. Start your 7-day free trial and see what automated property management actually feels like.